Welcome to another instalment of #anotherbloggerseries, trying to help us all become better bloggers and reach a bigger audience. Today I wanted to talk about scheduling posts, for me, the tedious aspect of blogging, but also a really helpful thing (or so I remind myself).
Scheduling your social media posts not only helps get your posts out there, but also means you don’t have to be manually promoting your posts all the time. Therefore giving you more time to be free from the screen or working on those blog posts you want to get out.
There’s many scheduling apps out there, hootsuite, buffer, tweetdeck, tailwind e.tc. Personally I’m using tweetdeck at the moment, mainly because it’s free, secondly because I can see twitter whilst I scheduling which saves me having multiple tabs open tracking things.
Buffer is really good because it has the chrome extension, and if you’re paying monthly for the more premium version, you can just “re-buffer” posts you’ve already posted into your schedule. This can save a lot of time! I’m not at the point yet where I want to pay for a scheduling service (starting at £15 a month) but if you are and it’s something you’re interested in, I’d definitely take a look and use their free trial.
How much should I schedule?
How many posts you schedule however is up to you. I once went on a social media training course for an old job that said our social media posts (in particular twitter) last from 30 mins- 1 hour in people’s feeds.
I’ve tried scheduling 24 posts a day, and whilst it grew my blog audience exponentially it was tedious and became very boring, very quickly.
Personally I recommend scheduling 5-10 posts per day and alternating between blog content and social media growth (for example, one post promoting your blog content, and then another promoting your instagram or pinterest/facebook page e.t.c.)
Another thing I recommend is on the day your new post goes live, to focus your scheduled posts around that, so if you’re scheduling 5 posts a day, make two of them for that new blog post… if you’re scheduling 10 then about 4.
You want your post to hit as many people on the first day as possible, especially if you’re using ads to earn an income, the older your post is, the less cpm (cost per milli) you’ll earn (not every time but that is the consensus from what I’ve read) so if you can get the bulk amount of views on the first day it goes live, theoretically, the more you’ll earn from ads.
I think scheduling is a vital part of blogging, it’s not always the fun part I’ll admit, but it’s definitely something that saves us time getting our posts “out there”, and you do feel the benefits of knowing that you haven’t constantly got to be on twitter, tweeting out links to your posts, they just go automatically once you’ve set them up.
There’s a sense of freedom in that. You could be in the middle of a forest (after quarantine of course) and if you’ve scheduled your posts, you don’t even have to worry about them (or an internet connection).
I’ll be leaving links to the scheduling apps I’ve mentioned, but if you’ve got any others that are good then please leave them in the comments. I’ve decided to keep it to the four because I’ve actually tried them and know how they work .
Take care, stay safe.
James. aka Anothermaleblogger.